MD Wound

Overview

MD Wound was created to break off from an existing plastic surgery practice and establish a new brand focused entirely on physician-led wound care. The mission: deliver advanced care directly to patients in their homes and expand services throughout Southern California.

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To succeed, the new brand needed to build credibility with both patients and referring partners—especially Primary Care & Specialty Physicians, Assisted Living Facilities, Home Health Agencies, and Discharge Planners. The ask was simple but ambitious: launch a full brand identity, website, and client-facing portal that reflected expert care, accessibility, and trust.

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Our approach

We partnered with MD Wound to craft a modern healthcare brand built on clarity, compassion, and clinical authority.

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Brand Identity: We developed a new name, visual system, and messaging framework to position MD Wound as a physician-led provider bringing hospital-grade care into the home.
Website: The site was designed to serve multiple audiences—patients, families, and referral partners—with clear service explanations, intuitive navigation, and strong calls to action.
Client Portal Planning: We laid the foundation for a future online portal to streamline referrals, monitor healing progress, and improve care coordination.

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Finished product

MD Wound launched with a clean, professional brand and a digital presence tailored for growth. With a clear message and user-friendly platform, they are now equipped to expand across Southern California, attract high-quality referrals, and deliver expert wound care wherever it’s needed.