MD Wound

MD Wound was created to break off from an existing plastic surgery practice and establish a new brand focused entirely on physician-led wound care. The mission: deliver advanced care directly to patients in their homes and expand services throughout Southern California.

To succeed, the new brand needed to build credibility with both patients and referring partners—especially Primary Care & Specialty Physicians, Assisted Living Facilities, Home Health Agencies, and Discharge Planners.

The ask was simple but ambitious: launch a full brand identity, website that reflected expert care, accessibility, and trust.