Innovative Pain Solutions
How did we help:
Innovative Pain Solutions is a forward-thinking medical provider specializing in pain management, hormone optimization, and peptide thearpy. As the clinic expanded its offerings, they partnered with Sol Agency to elevate their brand, website, and marketing funnels.
Our challenge was to modernize their digital presence while creating conversion-driven tools to capture leads, educate patients, and drive bookings across multiple service lines.
We began by clarifying IPS’s service hierarchy and messaging framework to ensure clarity across new and existing treatments. With an insight-led approach, we developed a modular website system powered by Webflow, tailored landing pages for paid traffic, and an automated email sequence to nurture leads.
The entire system was built to scale — allowing IPS to add services, campaigns, and content without friction while maintaining brand cohesion and HIPAA-adjacent design sensibility.
The Webflow site was built to support both organic traffic and paid campaigns. We structured the site to guide users through services with minimal friction, embedding calls to action like scheduling links and pricing guides at key points.
For conversion, we implemented a modular landing page system to support Google Ads, service-specific pages (Peptides, Hormone Optimization), and future location expansions.
HIPAA-safe practices were scoped for future integrations with platforms like Athena.
To support lead gen, we built out a performance-focused marketing funnel:
- Designed downloadable pricing guides with gated opt-in forms
- Created an automated drip email campaign (Mailchimp) to nurture leads
- Structured Google Ads campaigns around keywords like “men’s hormone therapy,” “peptide therapy clinic near me".
Everything was built to track conversions — from UTMs and click events to Google Tag Manager and GA4 integrations — giving IPS full visibility into campaign performance and patient engagement.
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