Feldmar Plastic Surgery
How did we help:
Feldmar Plastic Surgery partnered with Sol Agency to modernize their lead generation landing pages and improve how quickly their team could launch high-converting, on-brand landing pages.
With a growing number of procedures and promotions, the client needed a scalable system that allowed their marketing team to spin up new pages in hours — not weeks — all while staying aligned with brand aesthetics and technical requirements.
We delivered a flexible Webflow subdomain system powered by CMS-driven components, supported by modular content architecture, engineered elements, and reusable design tokens.
We approached the project with a clear goal: empower marketing to move fast without sacrificing trust or design quality. Our strategy focused on building a reusable, scalable Webflow framework that required no dev handoff for future launches.
To achieve this, we created a master template that could be duplicated, filled via CMS, and published in hours. We built out collections for promos, FAQs, testimonials, before & afters, and services — giving Feldmar a single source of truth for all landing page content.
To boost conversions, we focused heavily on trust-building content: video testimonials, age-gated galleries, surgeon bios, and full google/yelp reviews. Every component was wired for speed, performance, and future extensibility.
To support long-term growth and unify the visual presence of Feldmar Plastic Surgery, we developed a refreshed brand identity centered on professionalism, trust, and premium care.
We also defined the core visual language for the new landing page system, establishing typography, color palette, image direction, and UI treatments that will ultimately serve as the foundation for a future full website redesign.
This brand foundation ensures consistency across all landing pages while creating a scalable design system that the Feldmar team can grow into — one that reflects both their surgical expertise and patient-centered care.
We designed and developed a modular Webflow system housed on a new subdomain (offers.feldmaraesthetics.com), leaving the main WordPress site untouched.
Pages are built from a master layout using sections like:
- Hero with form and promo banner
- Age-gated Before & After galleries
- Sticky CTAs and scheduling tools
- Testimonials (video and written)
- Surgeon bios, implant comparisons, and key FAQs
We delivered a fully responsive, mobile-first experience with attention to visual polish, accessibility, and load speed. Each module was styled with reusable tokens for color, type, and spacing — ensuring brand alignment across procedures and campaigns.
To support ongoing campaign launches, we created:
- A CMS architecture that enables content teams to swap copy, assets, and media without editing layout or structure.
- A series of copywriting frameworks for hero headlines, service CTAs, legal disclaimers, promo banners, and thank-you pages — all optimized for SEO and conversion.
Marketing snippets including:
- “Read More/Less” clamp for long reviews
- Sticky promo bars for time-sensitive offers
- CTA anchor links for quick booking access
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