Untangle the complex web of brand strategy creation


BrandZen approached us with the vision for an accessible brand strategy platform that untangles the complex web of brand strategy creation.

Our mutual goal was building a scalable Brand strategy, requirements and prototype that could evolve as traction grows.

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Our design thinking

First, working jointly with BrandZen’s founders through discovery exercises, we revealed core positioning. Next, defining target personas and mapping detailed journeys to crystallize functionality requirements for their brand strategy platform.

With research and user flows set, we translated our findings into UX prototype and content framework. This startup toolkit was crafted intentionally to make pitching intuitive and persuasive.

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Finished product

We empowered the BrandZen team to confidently share an exciting startup vision and tactical plan grounded in customer-centricity.

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