When their previous branding approach failed to capture their core values and company culture. Sol conducted a brief assessment of their brand strategy, organizing and refining it before commencing exploration with a focus on "Community" and "Craftsmanship." The Sole Junction team identified themselves as "Caring Ambassadors" for their local community. Therefore, our objective was to create a visual identity that reflected their location, was relatable, and conveyed a modern yet rustic feel. With a final direction in mind, we developed a complete branding system and marketing collateral to facilitate Sole Junction's long-awaited rebrand launch.