Turn more website visitors into booked patients.
Get the Patient Pipeline Blueprint for Clinics and Med Spas and see exactly where your patient journey is leaking, plus what to fix first in your website, SEO, and marketing.
Built for clinics, med spas, specialists, and solo providers who rely on a steady flow of private pay and insured patients.
Created by Sol Agency, a boutique team that builds brands, websites, and funnels for healthcare and aesthetics.
The real problem is not traffic. It is the leaks in your patient pipeline
Your marketing is busy. Your calendar is not.
Maybe this sounds familiar:
Your site gets visits, but very few people actually request an appointment.
You have a booking button, yet patients still call the front desk confused.
You run ads or boost posts, but you are not sure which ones bring in real patients.
You rely on referrals, so every slow month feels like a surprise.
You are not lazy.
You are not behind.
You just do not have a clear view of where patients drop off between first click and first visit.
We work with many clinics and med spas, and we see the same patterns again and again. That is why we built a simple blueprint that maps the whole journey and shows what to fix first.
The Patient Pipeline Blueprint
A simple, powerful tool to help you fix what matters most. Inside the Blueprint you’ll find:
Whether you’re launching a new practice or tired of guessing why bookings are down, the Blueprint gives you a clear path forward — in one easy-to-digest PDF.
You will get the PDF instantly by email.
No spam, no fluff, just a clear plan to improve your patient pipeline.
How it works in three simple steps
You stay in control of the pace and investment.
The blueprint simply gives you a smarter starting point.
What it looks like when the blueprint turns into a real system
Aesthetic Institute
Elevating a fast-growing aesthetic clinic with a premium brand, conversion-focused Webflow site, and fully integrated e-commerce experience.
Aesthetic Institute
Aesthetic Institute was a new clinic preparing to enter a competitive aesthetics market with no existing brand, website, or digital presence. They needed a complete identity system and a high-performing online foundation that would allow them to grow quickly and capture demand from their target audience.
Our goal was to create a premium, trustworthy brand supported by a modern Webflow site, seamless e-commerce, and a full digital launch strategy that positioned the clinic as a credible, polished, and welcoming destination from day one.
Deliverables included brand identity, Webflow website, SEO foundation, e-commerce setup, patient funnel creation, social media handle strategy, business listing configuration, and CRM integration for scheduling and staff workflows.
Our strategy centered on building Aesthetic Institute’s credibility and discoverability while creating a frictionless path from awareness to booking.
We established a clean brand system anchored in approachability and clinical trust. The website was designed for clarity, easy scanning, and strong conversion points across mobile and desktop. We incorporated e-commerce for skincare products and structured service categories with built-in upsell opportunities.
A fully integrated CRM ensured the team could manage bookings, reminders, and follow-up workflows without operational friction. We also built the SEO groundwork through metadata optimization, schema, Google Business Profile, Yelp setup, and a location-first search strategy designed to accelerate early visibility.
GA4 event tracking, form attribution, and scroll-depth analytics were implemented to empower data-driven decision-making from launch.
We built a full brand identity system that established credibility, warmth, and modern clinical professionalism. The logo, typography, and color palette were designed to appeal to both injectables-focused and skincare-focused clientele while giving the clinic a sophisticated and memorable presence.
Brand deliverables included:
• Logo system
• Typography and color palette
• Brand guidelines
• Iconography
• Social media profile identity
The system gave the client a cohesive visual foundation that carries through digital, print, and environmental applications.
The Website was designed and developed to support both education and conversion. Clear service pathways, structured categories, and persuasive copy help users identify the right treatment quickly.
Responsive UI components were built for mobile-first performance. Page speed, SEO, accessibility, and structured content models ensure long-term scalability as the clinic adds services and content.
Key features include:
• Integrated e-commerce storefront
• CRM-backed booking and scheduling
• Service pages built for SEO and conversion
• Lead magnet experience for pricing
• Contact and consultation funnels
• GA4 events for forms, scroll, clicks, and conversions
The final site provides a seamless and intuitive experience that meets patients where they are in their decision-making journey.
Feldmar Plastic Surgery
High-Velocity Landing Page System for Scalable Patient Acquisition
Feldmar Plastic Surgery
Feldmar Plastic Surgery partnered with Sol Agency to modernize their lead generation landing pages and improve how quickly their team could launch high-converting, on-brand landing pages.
With a growing number of procedures and promotions, the client needed a scalable system that allowed their marketing team to spin up new pages in hours — not weeks — all while staying aligned with brand aesthetics and technical requirements.
We delivered a flexible Webflow subdomain system powered by CMS-driven components, supported by modular content architecture, engineered elements, and reusable design tokens.
We approached the project with a clear goal: empower marketing to move fast without sacrificing trust or design quality. Our strategy focused on building a reusable, scalable Webflow framework that required no dev handoff for future launches.
To achieve this, we created a master template that could be duplicated, filled via CMS, and published in hours. We built out collections for promos, FAQs, testimonials, before & afters, and services — giving Feldmar a single source of truth for all landing page content.
To boost conversions, we focused heavily on trust-building content: video testimonials, age-gated galleries, surgeon bios, and full google/yelp reviews. Every component was wired for speed, performance, and future extensibility.
To support long-term growth and unify the visual presence of Feldmar Plastic Surgery, we developed a refreshed brand identity centered on professionalism, trust, and premium care.
We also defined the core visual language for the new landing page system, establishing typography, color palette, image direction, and UI treatments that will ultimately serve as the foundation for a future full website redesign.
This brand foundation ensures consistency across all landing pages while creating a scalable design system that the Feldmar team can grow into — one that reflects both their surgical expertise and patient-centered care.
We designed and developed a modular Webflow system housed on a new subdomain (offers.feldmaraesthetics.com), leaving the main WordPress site untouched.
Pages are built from a master layout using sections like:
- Hero with form and promo banner
- Age-gated Before & After galleries
- Sticky CTAs and scheduling tools
- Testimonials (video and written)
- Surgeon bios, implant comparisons, and key FAQs
We delivered a fully responsive, mobile-first experience with attention to visual polish, accessibility, and load speed. Each module was styled with reusable tokens for color, type, and spacing — ensuring brand alignment across procedures and campaigns.
To support ongoing campaign launches, we created:
- A CMS architecture that enables content teams to swap copy, assets, and media without editing layout or structure.
- A series of copywriting frameworks for hero headlines, service CTAs, legal disclaimers, promo banners, and thank-you pages — all optimized for SEO and conversion.
Marketing snippets including:
- “Read More/Less” clamp for long reviews
- Sticky promo bars for time-sensitive offers
- CTA anchor links for quick booking access
Innovative Pain Solutions
From brochureware to a modular, conversion-ready growth engine for a Beverly Hills pain & wellness clinic.
Innovative Pain Solutions
Innovative Pain Solutions is a forward-thinking medical provider specializing in pain management, hormone optimization, and peptide thearpy. As the clinic expanded its offerings, they partnered with Sol Agency to elevate their brand, website, and marketing funnels.
Our challenge was to modernize their digital presence while creating conversion-driven tools to capture leads, educate patients, and drive bookings across multiple service lines.
We began by clarifying IPS’s service hierarchy and messaging framework to ensure clarity across new and existing treatments. With an insight-led approach, we developed a modular website system powered by Webflow, tailored landing pages for paid traffic, and an automated email sequence to nurture leads.
The entire system was built to scale — allowing IPS to add services, campaigns, and content without friction while maintaining brand cohesion and HIPAA-adjacent design sensibility.
The Webflow site was built to support both organic traffic and paid campaigns. We structured the site to guide users through services with minimal friction, embedding calls to action like scheduling links and pricing guides at key points.
For conversion, we implemented a modular landing page system to support Google Ads, service-specific pages (Peptides, Hormone Optimization), and future location expansions.
HIPAA-safe practices were scoped for future integrations with platforms like Athena.
To support lead gen, we built out a performance-focused marketing funnel:
- Designed downloadable pricing guides with gated opt-in forms
- Created an automated drip email campaign (Mailchimp) to nurture leads
- Structured Google Ads campaigns around keywords like “men’s hormone therapy,” “peptide therapy clinic near me".
Everything was built to track conversions — from UTMs and click events to Google Tag Manager and GA4 integrations — giving IPS full visibility into campaign performance and patient engagement.
Trudrip
Building a next-gen wellness brand that speaks to a new generation of health seekers.
Trudrip
TruDrip isn’t your average IV clinic—it’s a medically guided wellness experience designed to help people feel better, faster. They offer IV therapy, NAD+, and weight loss treatments—all personalized for the client’s mind, body, and goals.
When they came to us, the vision was clear: create a modern, elevated brand that stands apart from sterile clinics and generic wellness sites. The TruDrip team wanted something that felt trustworthy but fresh—medical, but not cold. Sophisticated, but still approachable to first-time users and a younger crowd exploring new paths to wellness.
We partnered to bring that vision to life—starting with a bold brand system and ending with a full Webflow website built for clarity, trust, and conversion.
When you are ready to implement your blueprint
The blueprint will show you where the leaks are.
When you want help fixing them, we support the whole patient journey.
Brand and positioning
We help you clarify your promise and define exactly who you serve, then shape a visual identity that feels consistent with the quality of care you provide, so patients know they are in the right place the moment they land on your site.
Websites and landing pages
We design patient friendly layouts that are easy to navigate and easy to book from, then build everything in Webflow so your team can update content, add services, or launch new pages without waiting on a developer.
Campaigns and funnels
We plan the landing pages, lead magnets, and email flows that match how people actually find you, then connect your ads, social posts, and referral traffic to a clear next step so more visitors turn into real inquiries.
SEO and local visibility
We improve your search presence for high intent terms in your city and optimize your Google Business Profile, so you show up where patients are already looking and they choose you instead of the clinic down the street.
Answers to your questions
It is a concise guide that walks you through the key stages of your patient journey, from first search to first visit.
Inside you will see a simple pipeline map, a self assessment checklist, and a short list of priority fixes for your website, SEO, forms, and follow up.
Clinics, med spas, specialists, and solo providers who want more high quality patients, not just more clicks.
It works whether you are launching a new practice or have been in business for years and feel like your marketing has hit a plateau.
The Patient Pipeline Blueprint is free in exchange for your email, because it is the foundation of how we work with clients at Sol Agency.
If you want help implementing it, our projects for branding, websites, and marketing typically start in the mid four figures and scale based on scope and locations.
You will receive the PDF by email within a few minutes.
Over the following days, we send a short series of practical emails that help you use the blueprint, highlight common leaks in the patient pipeline, and invite you to book a Patient Pipeline Call if you want outside eyes on your practice.
This is a focused working session, not a generic sales pitch. Together we will:
• Look at your current patient journey from first search to first visit
• Identify the two or three fixes that are likely to move the needle fastest
• Outline what it could look like to implement those changes with Sol Agency or with your existing team
If there is a fit, we talk about next steps. If not, you still leave with a clearer plan.
No. You can use it with your current team, agency, or at your own pace.
Some clinics implement the recommendations internally. Others bring Sol Agency in when they are ready for a stronger brand, website, and marketing system that supports long term growth.
Yes. A large part of our work is with healthcare and aesthetics clients, so we are very familiar with the needs of clinics, med spas, and medical practices.
We avoid collecting protected health information in marketing forms and prefer to integrate with your existing EMR and booking tools where appropriate. We are not a substitute for legal counsel, but we design with privacy, consent, and compliance in mind.
Get the blueprint
Start by seeing your pipeline clearly
Before you change your logo, redesign your website, or hire another ad agency, it helps to see where your patient journey is actually leaking.
