Grow your healthcare practice with strategic design & marketing
We help clinics, medspas, and specialty providers attract more patients with branding, websites, SEO that deliver real results.
For clinics, med-spas, specialists, and solo providers.
Real Results
Feldmar Plastic Surgery
High-Velocity Landing Page System for Scalable Patient Acquisition
Feldmar Plastic Surgery
Feldmar Plastic Surgery partnered with Sol Agency to modernize their lead generation landing pages and improve how quickly their team could launch high-converting, on-brand landing pages.
With a growing number of procedures and promotions, the client needed a scalable system that allowed their marketing team to spin up new pages in hours — not weeks — all while staying aligned with brand aesthetics and technical requirements.
We delivered a flexible Webflow subdomain system powered by CMS-driven components, supported by modular content architecture, engineered elements, and reusable design tokens.
We approached the project with a clear goal: empower marketing to move fast without sacrificing trust or design quality. Our strategy focused on building a reusable, scalable Webflow framework that required no dev handoff for future launches.
To achieve this, we created a master template that could be duplicated, filled via CMS, and published in hours. We built out collections for promos, FAQs, testimonials, before & afters, and services — giving Feldmar a single source of truth for all landing page content.
To boost conversions, we focused heavily on trust-building content: video testimonials, age-gated galleries, surgeon bios, and full google/yelp reviews. Every component was wired for speed, performance, and future extensibility.
To support long-term growth and unify the visual presence of Feldmar Plastic Surgery, we developed a refreshed brand identity centered on professionalism, trust, and premium care.
We also defined the core visual language for the new landing page system, establishing typography, color palette, image direction, and UI treatments that will ultimately serve as the foundation for a future full website redesign.
This brand foundation ensures consistency across all landing pages while creating a scalable design system that the Feldmar team can grow into — one that reflects both their surgical expertise and patient-centered care.
We designed and developed a modular Webflow system housed on a new subdomain (offers.feldmaraesthetics.com), leaving the main WordPress site untouched.
Pages are built from a master layout using sections like:
- Hero with form and promo banner
- Age-gated Before & After galleries
- Sticky CTAs and scheduling tools
- Testimonials (video and written)
- Surgeon bios, implant comparisons, and key FAQs
We delivered a fully responsive, mobile-first experience with attention to visual polish, accessibility, and load speed. Each module was styled with reusable tokens for color, type, and spacing — ensuring brand alignment across procedures and campaigns.
To support ongoing campaign launches, we created:
- A CMS architecture that enables content teams to swap copy, assets, and media without editing layout or structure.
- A series of copywriting frameworks for hero headlines, service CTAs, legal disclaimers, promo banners, and thank-you pages — all optimized for SEO and conversion.
Marketing snippets including:
- “Read More/Less” clamp for long reviews
- Sticky promo bars for time-sensitive offers
- CTA anchor links for quick booking access
Innovative Pain Solutions
From brochureware to a modular, conversion-ready growth engine for a Beverly Hills pain & wellness clinic.
Innovative Pain Solutions
Innovative Pain Solutions is a forward-thinking medical provider specializing in pain management, hormone optimization, and peptide thearpy. As the clinic expanded its offerings, they partnered with Sol Agency to elevate their brand, website, and marketing funnels.
Our challenge was to modernize their digital presence while creating conversion-driven tools to capture leads, educate patients, and drive bookings across multiple service lines.
We began by clarifying IPS’s service hierarchy and messaging framework to ensure clarity across new and existing treatments. With an insight-led approach, we developed a modular website system powered by Webflow, tailored landing pages for paid traffic, and an automated email sequence to nurture leads.
The entire system was built to scale — allowing IPS to add services, campaigns, and content without friction while maintaining brand cohesion and HIPAA-adjacent design sensibility.
The Webflow site was built to support both organic traffic and paid campaigns. We structured the site to guide users through services with minimal friction, embedding calls to action like scheduling links and pricing guides at key points.
For conversion, we implemented a modular landing page system to support Google Ads, service-specific pages (Peptides, Hormone Optimization), and future location expansions.
HIPAA-safe practices were scoped for future integrations with platforms like Athena.
To support lead gen, we built out a performance-focused marketing funnel:
- Designed downloadable pricing guides with gated opt-in forms
- Created an automated drip email campaign (Mailchimp) to nurture leads
- Structured Google Ads campaigns around keywords like “men’s hormone therapy,” “peptide therapy clinic near me".
Everything was built to track conversions — from UTMs and click events to Google Tag Manager and GA4 integrations — giving IPS full visibility into campaign performance and patient engagement.
Solutions that support your growth
Whether you’re launching a new practice or scaling an existing one, we provide end-to-end creative and marketing services built for healthcare.
Build a brand patients trust
We help you define a clear, memorable brand that connects with your audience, from logo and messaging to visual identity. Whether you’re launching or rebranding, we give your practice a cohesive, professional presence.
Websites that convert
We design and build modern, mobile-optimized websites in Webflow that are easy to manage and built to drive inquiries. Fast, beautiful, and conversion-focused.
Campaign strategy & execution
We craft end-to-end campaigns that include high-converting landing pages, automated email sequences, and CRM integration. Everything you need to attract, nurture, and convert leads.
Full-service SEO that drives results
Our all-in-one SEO program is built to get you on page one — and keep you there. From technical fixes and high-authority backlinks to optimized content and local map rankings, we do it all. So when patients search, they find you first — not your competitors.
pricing guide
Want to know what it’ll cost?
Download our pricing guide to explore our service tiers, timelines, and budget ranges. Whether you’re a solo provider or a multi-location practice, we offer flexible packages that meet you where you are.
Working with us
A clear, collaborative process to bring your practice to life online.
Big agency experience. Boutique efficiency.
We’re a boutique creative agency led by senior designers, strategists, and builders who’ve spent our careers working inside top U.S. brand, web, and ad agencies.
Here’s the difference
At Sol, we’re the ones doing the work. No handoffs. No junior teams. Just clean execution, smart strategy, and creative that performs.
Better work, lower overhead
Because we’re built lean, we don’t carry the costs that inflate typical agency pricing — and we pass those savings on to you.
Creative that delivers
You get high-level thinking, handcrafted quality, and a responsive team that knows how to grow your business. We don’t just build pretty websites — we create systems that convert, elevate, and last.
Answers to your questions
Every project is tailored to your needs, but most healthcare websites fall between $8,000–$15,000—including strategy, design, development, and launch. Book a free discovery call to get a custom quote.
Yes. While Webflow itself isn’t HIPAA-certified, we design privacy-forward websites and integrate with HIPAA-compliant form tools like Jotform or FormDr. We'll guide you through every step.
Absolutely. We offer full-service SEO including technical audits, content strategy, local optimization, and high-authority backlinks — all designed to rank your site on page one.
We work with a wide range of private practices and clinics, including aesthetics, wellness, functional medicine, physical therapy, and medical groups. If you're in healthcare, we can help.
Yes. We can write copy, guide photography, and spin up landing pages + blog content to support your campaigns.
We can stay on for ongoing design/marketing support or hand off cleanly with training and a playbook.
You do. We deliver editable files and transfer Webflow hosting/admin to your account.
It depends on complexity, but branding projects often take 2–4 weeks; websites can take 8–16 weeks. In every case, we’ll lay out a timeline in the proposal so you know what to expect.
We ask clients to provide any existing brand assets, imagery, and written content they already have—that helps streamline the process. However, we’re a full-service agency and can create everything from scratch if needed. That includes copywriting, photography, and visual direction.
Our initial site builds typically include content and imagery based on your brand and our creative direction. If you’d like to further refine or conceptualize the content—such as through brand storytelling, visual strategy, or deeper exploration—that becomes part of a broader branding or content engagement, which we’re happy to provide.
We structure clear review rounds in each project phase (design, web, collateral). We’ll provide design rationale and encourage focused feedback to ensure efficiency and alignment.
Yes. We either show you how to update content or offer a maintenance retainer to handle that for you. We can also roll that into our recurring services if you prefer to hand it off.
We build in some flexibility, but major scope changes will require a conversation and scope adjustment. We’ll always aim to be transparent and fair as we pivot.
CONTACT
Let’s collaborate on what matters to you
Contact us to talk through your goals, ask questions, and see if we’re the right fit. No pressure—just good ideas. Prefer to book a call?
